Privacy Policy

Last updated: April 10, 2026

1. About This Policy

This Privacy Policy describes how 1st Caliber Marketing ("we," "us," or "our") collects, uses, and protects information you provide when you visit our website or submit an inquiry. By using our site, you agree to the practices described here.

Contact: ben@1stcalibermarketing.com

2. Information We Collect

When you book a strategy call or submit a contact form, we collect:

  • Your name
  • Your phone number
  • Your email address
  • Your business name and market location (optional)

We also collect standard website analytics data (pages visited, browser type, general location) through tools like Google Analytics. This data is aggregated and not linked to your personal identity.

3. How We Use Your Information

We use the information you provide to:

  • Schedule and confirm strategy calls
  • Follow up regarding our lead generation services
  • Send appointment reminders and confirmations
  • Communicate about your account if you become a client

We do not use your information for unrelated marketing or sell it to third parties under any circumstances.

4. SMS Communications

By providing your phone number, you consent to receive SMS messages from 1st Caliber Marketing. SMS messages may include:

  • Appointment confirmations and reminders for your strategy call
  • Follow-up messages regarding our roofing lead generation services
  • Responses to inquiries you have submitted

Message frequency: Varies based on your inquiry and scheduling activity. Typically 1–5 messages per conversation.

Message and data rates may apply. Standard carrier rates apply depending on your plan.

To opt out: Reply STOP to any SMS message at any time. You will be immediately removed from all SMS communications. For help, reply HELP or contact us at ben@1stcalibermarketing.com.

SMS consent is not a condition of purchase. You are not required to consent to SMS messages to receive services from 1st Caliber Marketing.

5. Data Sharing

We do not sell, rent, or trade your personal information to any third party. We may share data only in the following limited circumstances:

  • With scheduling tools (e.g., Cal.com) solely to facilitate booking your strategy call
  • With CRM or communication platforms used to manage our client relationships
  • When required by law or legal process

All third-party tools we use are bound by their own privacy policies and are not permitted to use your data for their own marketing purposes.

6. Data Retention

We retain your contact information for as long as necessary to provide services or as required by applicable law. If you request deletion of your data, we will honor that request promptly unless we are required by law to retain it.

7. Your Rights

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Opt out of SMS communications at any time by replying STOP

To exercise any of these rights, contact us at ben@1stcalibermarketing.com.

8. Cookies

Our website may use cookies and similar tracking technologies to improve your experience and analyze site traffic. You can control cookie settings through your browser preferences.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our site after changes are posted constitutes acceptance of the updated policy.

10. Contact Us

Questions about this Privacy Policy? Reach us at:

1st Caliber Marketing
Email: ben@1stcalibermarketing.com