Privacy Policy

1. About This Policy

This Privacy Policy describes how 1st Caliber Marketing ("we," "us," or "our") collects, uses, shares, and protects information when you visit 1stcalibermarketing.com or submit an inquiry to us. By using our site, you agree to the practices described here.

Contact: ben@1stcalibermarketing.com

2. Information We Collect

Information you give us. When you submit our qualification form or otherwise contact us, we collect:

• Your name
• Your phone number
• Your email address
• Information about your business, including the type of business, the market you serve, annual revenue range, current advertising spend and channels, website and social profiles, how you currently handle inbound calls, your CRM, who is involved in purchasing decisions, and your timeline
• The date, time, and page URL of your submission, along with the consent language displayed to you at that time

Information collected automatically. When you visit our site, we and our advertising and analytics partners may automatically collect:

• IP address and general geographic location
• Browser type, device type, and operating system
• Pages visited, time on page, referring URL, and links clicked
• Cookie and pixel identifiers used for analytics and advertising

3. How We Use Your Information

We use information you give us to:

• Respond to your inquiry by phone, text, and email
• Schedule and confirm a call with you
• Evaluate whether your business and market are a fit for our services
• Communicate with you about your account if you become a client
• Keep records of consent as required by law

We use information collected automatically to:

• Understand how visitors find and use our site
• Measure the performance of our own advertising
• Show our ads to people who have previously visited our site (retargeting)

4. SMS Communications

By providing your phone number and submitting our form, you consent to receive SMS text messages from 1st Caliber Marketing at that number. SMS messages may include:

• Notification that we are calling you, sent shortly before the call
• Follow-up regarding the inquiry you submitted
• Scheduling and confirmation of a call with you
• Responses to questions you have asked us

Message frequency: Varies based on your inquiry. Typically fewer than 5 messages per month.

Message and data rates may apply. Standard rates from your mobile carrier apply depending on your plan.

To opt out: Reply STOP to any SMS message at any time. You will be removed from all SMS communications immediately. For help, reply HELP or email ben@1stcalibermarketing.com.

SMS consent is not a condition of purchase. You are not required to consent to SMS messages in order to receive services from 1st Caliber Marketing.

Mobile opt-in data is never shared. Your phone number, your SMS consent, and any information you provide in connection with SMS messaging are never sold, rented, traded, or shared with any third party for that third party's marketing, lead generation, or analytics purposes. This restriction applies without exception and overrides any other sharing described in Section 7 of this policy.

5. SMS Messaging — RoofQuoteFree

1ST CALIBER LLC (1st Caliber Marketing) operates RoofQuoteFree.com, a lead generation service connecting homeowners with licensed local roofing contractors. Homeowners who submit a quote request form on RoofQuoteFree.com may consent to receive SMS messages and phone calls, including calls that use an automated or AI-generated voice, regarding their request. Message frequency varies. Message and data rates may apply. Recipients may reply STOP to opt out or HELP for help at any time. Consent is not a condition of purchase. Mobile opt-in data and consent are not shared with third parties for marketing purposes. Full details are in the RoofQuoteFree Privacy Policy at https://www.roofquotefree.com/privacy.

6. Cookies, Pixels, Analytics, and Advertising

Our site uses cookies and similar tracking technologies, including advertising pixels and conversion tags, provided by third parties. These may include Google Analytics, Google Ads, and Meta (Facebook and Instagram).

What these technologies do. They record your activity on our site — pages viewed, time spent, and actions taken — and associate that activity with a browser or device identifier. They allow us to measure which ads bring visitors to our site, and to show our ads to you on other websites and platforms after you leave ours. This practice is commonly called retargeting or remarketing.

What they do not do. These technologies do not receive your name, phone number, email address, or the contents of any form you submit to us. We do not upload contact information collected through our forms to any advertising platform, and we do not combine information you give us with information collected automatically for advertising purposes.

Your choices.

• Browser controls. Most browsers let you block or delete cookies through their settings. Blocking cookies may affect how our site functions.
• Google Analytics. Opt out across all sites using the Google Analytics Opt-out Browser Add-on.
• Google Ads personalization. Manage or disable personalized advertising at myadcenter.google.com.
• Meta advertising. Manage ad preferences in your Facebook or Instagram account settings.
• Industry opt-outs. Opt out of interest-based advertising from participating companies at optout.aboutads.info and optout.networkadvertising.org.
• Global Privacy Control. We honor the Global Privacy Control (GPC) browser signal where required by applicable law.

A note on "sale" and "sharing" under state law. We do not sell personal information for money. However, some state privacy laws — including the California Consumer Privacy Act — define "sale" and "sharing" broadly enough to include the use of advertising cookies for cross-context behavioral advertising. To the extent our use of advertising pixels constitutes "sharing" under those laws, you may opt out using any of the methods above or by emailing us. This does not apply to phone numbers or SMS consent data, which are never shared under any circumstance.

7. Data Sharing

We do not sell, rent, or trade your personal information. We share information only in these limited circumstances:

• Service providers. With vendors that operate our business on our behalf — including CRM, form processing, hosting, call tracking, and messaging providers — solely to deliver the services you requested. These providers are contractually restricted from using your information for their own purposes.
• Advertising and analytics partners. Automatically collected browsing data only, as described in Section 6. Never information you submit to us.
• Legal requirements. When required by law, subpoena, or legal process, or to protect our rights, safety, or property.
• Business transfer. If our business is sold or merged, information may transfer as part of that transaction, subject to this policy.

Mobile opt-in information and SMS consent are excluded from all of the above except service providers strictly necessary to deliver the messages you requested, and are never provided to any party for marketing, lead generation, or analytics purposes.

8. Data Retention

We retain information you submit for as long as necessary to respond to your inquiry, provide services, and meet our legal obligations. Records of SMS consent are retained for at least four years as required for compliance purposes, even after you opt out. Automatically collected analytics data is retained according to the settings of the platforms described in Section 6.

9. Your Rights

Depending on where you live, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of the sale or sharing of personal information
• Opt out of SMS communications at any time by replying STOP
• Not be discriminated against for exercising any of these rights

To exercise any of these rights, email ben@1stcalibermarketing.com. We will verify your identity before responding and will respond within the timeframe required by applicable law.

10. Children's Privacy

Our site and services are directed to businesses and are not intended for anyone under 18. We do not knowingly collect information from minors. If we learn we have collected information from someone under 18, we will delete it.

11. Security

We use reasonable administrative and technical safeguards to protect the information we hold. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date. Continued use of our site after changes are posted constitutes acceptance.

13. Contact Us

1st Caliber Marketing
ben@1stcalibermarketing.com