We Fill
Your Calendar.
You Close.

The done-for-you lead generation system built exclusively for residential roofing contractors. We run the ads, work every lead, and book confirmed appointments directly into your calendar.

Book a Free Strategy Call → See How It Works
56+
Leads in 30 days
$480K
Revenue generated
1/mkt
No competitor conflicts
Built exclusively for residential roofers
Asphalt Shingle
Storm & Hail
Roof Replacement
Gutters & Repairs
How it works

Three Steps.
One Outcome.

Most roofing contractors lose jobs not because they can't close — but because nobody followed up fast enough. We fix that. Here's exactly how the system works.

See if your market is open
01

We Run the Ads

We build and manage Google and Facebook campaigns targeting homeowners actively looking for roofing in your market. No guesswork. No wasted budget.

02

We Work the Lead

Every lead gets a text and call within 90 seconds. Our automated follow-up sequence runs for 7 days until they respond or book. You never chase anyone.

03

You Get a Booked Job

Qualified homeowners land in your calendar as confirmed appointments. You show up, give the quote, close the job. That's the only part that needs you.

What you get

Everything You Need
to Fill Your Pipeline.

Everything a residential roofing contractor needs to generate consistent leads, book more jobs, and stop relying on referrals and slow seasons.

  • A steady flow of homeowner leads in your market
  • Qualified appointments booked to your calendar
  • 90-second automated follow-up on every lead
  • Google and Facebook campaigns managed for you
  • A dedicated landing page built to convert
  • Monthly reporting so you always know your numbers
  • One dedicated account manager — call or text anytime
Claim your market
Average client result
43 leads
First 30 days. Booked appointments, not just clicks.
Average cost per lead
$18
Across Google and Facebook. Industry average is $65+.
Jobs closed in 90 days
$120K+
Average additional revenue for clients in month 3.
Results

Numbers That
Actually Matter.

These aren't vanity metrics. Every number below ties directly to jobs on the calendar and money in your pocket.

Verified client result
56 Leads
32 days. Residential roofer, Phoenix market. 11 jobs closed. Estimated $340K in contracted revenue.
Get these results
Average cost per lead
$18
Google and Facebook combined. Industry average is $65. We're not average.
Lead contact rate
87%
Our follow-up system reaches more leads than any in-house sales process.
Ben Zeigler

"Roofing is one of the most competitive industries in local services. The contractors winning aren't always the best — they're just the fastest to follow up and the most consistent with their ads. We built 1st Caliber to give good operators an unfair advantage."

— Ben Zeigler, Founder · 1st Caliber Marketing

Exclusivity

One Roofer.
One Market.

We only take one roofing contractor per market. When you sign, we close your market to every competitor in your area — permanently. First in wins. No exceptions.

Markets filling fast — 3 closed this month
Denver
Phoenix
Dallas
Nashville — 1 left
Columbus
Charlotte
Atlanta
Tampa
Check your market →
FAQ

Common
Questions.

Straight answers. No runaround.

Still have questions? Book a call
No. We work with one roofing contractor per market. When you sign on, your competitors in the same area are locked out. Your exclusivity is the whole point.
Within 90 seconds, automated. The moment a lead submits their information, our system fires a personalized text and call sequence. If they don't respond, we follow up for 7 days across multiple channels. The national average response time for home service companies is 47 hours. Ours is 90 seconds.
Show up to booked appointments and close. We handle the ads, the landing page, the follow-up, the qualification, and the scheduling. You focus on selling and doing the work.
We ask for a 90-day commitment to give the system time to optimize and produce consistent results. After that, it's month-to-month. We keep clients by delivering results, not by locking them in.
Most contractors running their own ads are getting clicks but bleeding money in the follow-up gap. The ad isn't the problem — it's what happens after the click. We'll audit your current setup for free and show you exactly where you're losing jobs before you commit to anything.
Get started

See If Your Market
Is Still Open.

We only work with one roofer per market. Book a free 20-minute call and we'll tell you immediately if your market is available — and exactly what results to expect in your first 30 days.